Retail Resilience: Adapting to Growth and Sustainability

The intersection of fashion, retail, and technology was highlighted, emphasizing the importance of sustainability and profit in the current market landscape. Drawing from experience with TECHNIA and 3DEXPERIENCE, it critiqued traditional engineering firms for prioritizing cost over profit and underscored the need for a market-led approach in product development. The presentation stressed the significant waste in the fashion industry, where about 30% of garments remain unsold, affecting profitability.

A PLM system that supports planning and assortment building integrates market data to ensure products meet consumer demands and compliance requirements, such as the digital product passport. This approach aligns product creation with market readiness, reducing waste and enhancing margins. It advocated for a cohesive workflow involving all stakeholders, from engineers to marketers, to drive better business decisions and streamline the transition from concept to shelf, ultimately leading to increased profitability and sustainability.