Tech with Heart: Enabling Human-Driven Transformation

The critical elements of successful digital transformations have been addressed; Helena and Maria emphasize the importance of focusing on the human aspect. Noting that 70% of transformations fail, often due to poor change management rather than technical flaws, they highlight the significant financial stakes, citing a projected $4.6 trillion investment in technology. Key reasons for resistance to change include lack of understanding, dislike for the new processes, and distrust towards those implementing the change.

A personal anecdote illustrated these challenges and underscored the necessity of early and continuous engagement with users, effective communication of clear goals, and fostering a supportive environment. A 9-step framework was introduced to guide organizations in embedding people-centric approaches from the outset, ensuring alignment with strategic objectives, and establishing effective governance and feedback mechanisms. The session concludes with an interactive assessment, reinforcing the importance of adapting to change and centering people in transformation efforts.